LEAD

Alexander Mrohs

Online since:
1999 with own websites and as administrator of one of the biggest soccer forums in Germany.

Something to do with media:
Studied at the Hamburg School of Business Administration.

Career start:
In sales at a service provider for online PR. The sales perspective still benefits me today.

Consulting experience:
In business development at an online agency.

Career booster:
The development of marketing for EQS Group AG. Ultimately responsible for lead generation and communication as Director of Marketing.

Marketing aha moment:
The introduction of marketing automation. Marketing became the central control center and scaled for the first time.

Since 2019:
Acting as a consultant for companies in the areas of marketing automation and lead management. The focus is on the interaction between marketing and sales

In addition:
Lecturer in CRM at DHBW Baden-Würtemberg, author in specialist media and speaker at marketing conferences.

Private life:
Sports enthusiast, father of two children, lives near the Teutoburg Forest.

And the Marketing Machine?
Symbolizes the importance of marketing automation. Because it is the engine room for all marketing activities.