Get more out of it
Custom Data Enrichment
HubSpot automatically enriches contacts and companies with data - industry, company size, seniority level and more. That sounds like a real game changer. And it actually is.
Unfortunately, the implementation was not successful. With this package, we get more out of it and make it work for you!
- Ready for immediate use
Why data enrichment has disappointed so far
Data enrichment is now free in HubSpot. But unfortunately not well implemented.
The problem with the default: the data ends up as free text. Sometimes it says "Software", sometimes "Software & Technology", sometimes "SaaS". Three different values - meaning the same thing. This is worthless for automated segmentation, lead scoring or filtering.
The result: a feature that could save you time and money is lying idle. And your team continues to manually maintain fields that could have been filled automatically long ago.
The solution
Data enrichment adapted for your company
I translate the raw data from HubSpot Data Enrichment into clean, structured fields - tailored to your own definitions and your sales process.
You decide which industries, company sizes and seniority levels are relevant for you. I build the logic behind it - automatically, without manual effort, and in such a way that the data can be used directly in segmentation, lead scoring and reporting.
This is included:
- Kick-off call - we clarify your definitions together: Which industries are relevant? How do you segment company size? Which seniorities do you differentiate?
- Transfer to clear drop-down fields - instead of free text, the data ends up in structured, filterable fields according to your categories
- Automatic assignment to seniorities, industries, company sizes and other relevant dimensions
- No manual rework - the assignment runs automatically, even for new contacts and companies
Inquiries
At a fixed price
Request Custom Data Enrichment
Questions about custom data enrichment
Is data enrichment really free in HubSpot?
Yes - HubSpot has included Data Enrichment in all plans from "Starter" upwards. You don't need to buy an add-on. What you need is a setup that translates the raw data into usable structures. That's exactly what this package is.
What data does HubSpot actually provide?
HubSpot enriches company data records with industry, company size, turnover, technologies and, in the case of contacts, job title and seniority level, among other things. The quality varies - we will discuss this too!
What if HubSpot provides data (e.g. industries) that do not fit into our categories?
We clarify this in the kick-off. We define fallbacks together: either a collective category "Other", a manual review flag or a neutral marker. No contact remains unassigned.
Does this also work with existing contacts and companies?
Yes, the logic runs retroactively on your existing data - and automatically on all new contacts and companies that enter the system in the future.
How long does the implementation take?
After the kick-off call, it usually takes 3-5 working days to go live. You will quickly see the first results.
Contact us
References
What customers say...
"Alex's extensive experience and in-depth knowledge of Hubspot (...) made this project a success in a very short time."
CRO, finway
"Alex gave Parsionate great support with the marketing automation concept and implemented it in HubSpot in combination with Salesforce."
Head of Marketing, Parsionate
"Alex works very quickly and within the agreed budget. You can tell that he is a true HubSpot expert."
CEO, XPLN GmbH